4 stars! ⭐️⭐️⭐️⭐️
A great, topical read for business savvy individuals keen to be up to speed how brands can be authentic in the ever changing digital world. This book is a great tool which can help brands navigate a post covid world and implement social goodness into their business strategy.
It is written in a snappy, engaging manner which draws you keeps you thinking and questioning throughout. It is not just how you can use this guide within business but how you can understand the importance of social goodness within society as a whole. Here we see in-depth discussion on Social Media, consumers needs and authenticity in the digital world. This book provides thought provoking content which is essential to understand and incorporate into your brand if you want to be successful in the digital world.
I would highly recommend this to brands and consumers alike who are looking for an informative exploration of how the pandemic has had an impact on the digital world.